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Big event in the city

After the title, however, the first few sentences are certainly the most important part. Journalists call this critical introductory section the “le…

May 29, 2015

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Another famous guest

This is a great way to establish a deeper connection with your readers. Assuming that’s your thing. Use with caution, however. This is not something…

May 29, 2015

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events (6)

Hosting crazy rockers

What’s more compelling and inspiring than reading about someone else’s path to success? This is a tried and true approach to hooking your reader. …

May 29, 2015

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events (5)


Reader questions are great. Mainly because you can usually be sure other people share the same question. Also, it’s so much easier to address a spec…

May 29, 2015

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events (1)


This is one of my personal favorites. The blogosphere is often criticized as being one big “echo-chamber.” That may or may not be true, but the bo…

May 24, 2015

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events (4)

Today dinasu makes 20% off

Sometimes known as “the tease,” this approach is a little sneaky, but especially powerful. The trick is to withhold a key piece of information til…

May 12, 2015

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