This is one of my personal favorites. The blogosphere is often criticized as being one big “echo-chamber.” That may or may not be true, but the bottom line is, any time you write something that goes against the status quo, it’s bound to get some attention. Just be sure the rest of your article can back it up.
Example From: 11 Smart Tips for Brilliant Writing by Dean Rieck
“Do you sound smarter when you use big words?”
“According to a study published in Applied Cognitive Psychology, the answer is no.”