A variation on the question technique above, the multiple-choice question is another great way to engage your reader. I don’t know about you, but I love multiple-choice questions. It’s like responding to a poll. As above, make your question relevant to your reader and the article itself.
Example From: How to Change Your Mindset for Growth by Ali Luke
“Pop quiz. Which of these do you agree with?
- Intelligence is fixed at birth.
- Some people are creative, others aren’t.
- You can become a world-class expert through enough practice, whatever your starting point.
- You can change your personality.
“If you agreed with the first two statements, you’re coming from a fixed mindset. If you agreed with the second two, you’ve got a growth mindset.”