After the title, however, the first few sentences are certainly the most important part. Journalists call this critical introductory section the “le…

This is a great way to establish a deeper connection with your readers. Assuming that’s your thing. Use with caution, however. This is not something…

What’s more compelling and inspiring than reading about someone else’s path to success? This is a tried and true approach to hooking your reader. …

Reader questions are great. Mainly because you can usually be sure other people share the same question. Also, it’s so much easier to address a spec…

This is one of my personal favorites. The blogosphere is often criticized as being one big “echo-chamber.” That may or may not be true, but the bo…

Sometimes known as “the tease,” this approach is a little sneaky, but especially powerful. The trick is to withhold a key piece of information til…